For more than two decades, BALTRA- A well-known brand for Home Products, has been at the forefront in Glassware, Kitchenware, and Electrical Appliances. User-friendly and easy-to-operating, BALTRA products make consumers' lives more enjoyable as their kitchen and house chores get hassle-free.
Balajee Trading was into the export and import of different goods with a good network of business enterprises and an unbreakable distribution channel. Coming up with a unique brand name to launch Balajee Trading as an electronic home appliance was our task. Balajee Trading put forward their expectation of having a brand name that suits the product range and appeals to their audience.
In the presence of Avani’s experts in communication and branding, a brainstorming session was carried out. The focus was made on bringing uniqueness to the brand and attracting the audience simultaneously.
After a detailed and extensive brainstorming session, We came up with the Product Name BALTRA, with the simple idea of combining two initial syllables of Balajee & Trading. With devoted marketing and PR efforts and customer liking, BALTRA has become a loved household name in the Nepali and Indian market.
With well-planned branding and promotion, BALTRA got amazing results. BALTRA currently has over 1 million satisfied customers and sells around 2 million goods. BALTRA has now grown and has become the top 5 recall brand in consumer household items. Avani's simple yet focused branding strategies have helped BALTRA to reach this milestone.
Customers Nationwide
Products sold all over Nepal
Recalled brand in consumer household item
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